Rob Riches | Private Personal Trainer & Fitness Content Studio Los Angeles
Work With Rob Riches
Rob Riches is a private personal trainer and fitness content studio owner in Los Angeles, serving Pasadena, Santa Monica, Venice,
and West Hollywood. Clients can book private training, studio rental, or full content production services.
For over two decades, Rob Riches has built a respected career at the intersection of fitness, performance, and media—spanning elite coaching, competitive athletics, global brand campaigns, and professional content production.
Meet the Founder
Rob Riches Studio was created to provide a private, focused environment where elite training and premium content production coexist—without compromise.
Originally from London, England, Rob studied TV and radio production before moving into photography and fitness media, developing a rare combination of performance knowledge and production expertise. His early career included training high-profile private clients, hosting televised fitness content, and working with leading global fitness brands before relocating to Los Angeles.
Since moving to LA, Rob has continued to evolve his work—coaching private clients, training professional athletes, producing fitness content for global brands, and authoring Ultra Lean, a practical guide focused on sustainable training, nutrition, and long-term results.
Outside the studio, Rob is a lifelong athlete, former competitive fitness model, and creator who believes training should enhance life—not consume it. His mission is to help clients stay strong, lean, and capable for decades, not just a season.
20+ Years in Fitness & Media
Professional Personal Trainer
Competitive Fitness Athlete
TV Fitness Host
Global Brand Collaborations
Author of Ultra Lean
Founder of Rob Riches Studio
Why train with Rob
Experience doesn’t just build muscle — it builds understanding.
For many people, the goal isn’t stepping on a stage — it’s building a strong, lean, capable body that supports a longer, healthier, more active life.
With more than 20 years of training, competing, and coaching experience, Rob understands that results aren’t about working harder — they’re about working smarter, especially as you move into your late 30s, 40s, and beyond. Experience matters. Understanding why you train a certain way matters. And learning how to train sustainably matters most of all.
Rob is a lifetime natural athlete, with a career built on discipline, consistency, and intelligent training — not shortcuts. His approach focuses on strength, movement quality, joint health, body composition, and long-term performance, rather than extreme methods designed for short-term outcomes.
Whether you’re:
New to training later in life
Returning after time away from the gym
Looking to regain strength, confidence, and momentum
Or simply want expert guidance in a private, distraction-free environment
Rob’s coaching is tailored to where you are now, not where you think you “should” be.
Training takes place in a fully private studio, with no crowds, no waiting for equipment, and no unnecessary pressure. Sessions are one-on-one, hands-on, and built around your goals, schedule, and ability level — creating an environment where real progress can happen safely and efficiently.
From improving strength and muscle tone, to reducing body fat, increasing energy, and moving better day-to-day, Rob specializes in helping clients build physiques — and lifestyles — that last.
This isn’t about chasing extremes.
It’s about building strength for life.
Train privately. Train intelligently. Train with experience.
The Studio
Built by experience. Designed for focus.
After years of training in commercial gyms and shooting fitness content on location, Rob recognized a recurring problem: finding a space that was private, central, quiet, and truly built for both training and production was nearly impossible. So he built it.
Rob Riches Studio is a 1,600 square foot, fully private, production-ready fitness studio designed to serve athletes, creators, brands, and production teams who value quality, efficiency, and discretion. Based in Los Angeles, serving Pasadena, Santa Monica, Venice, and West Hollywood clients.
The space features strong architectural character — exposed brick walls, high ceilings, wooden beams, and excellent natural light when needed — alongside a clean, controlled environment ideal for filming. Located at ground level with a large entrance door and private parking, the studio offers easy load-in and secure access for crews and equipment. Just minutes from Downtown Los Angeles, it’s centrally located yet removed from noise and congestion.
The studio is fully equipped with premium strength and conditioning equipment from trusted brands, including full free-weight setups, machines, and training tools to support a wide range of fitness styles and performance needs.
A dedicated kitchen built specifically for filming is also integrated into the space — a rare feature for fitness studios. With a large marble countertop, premium appliances, and a clean, modern layout, it’s ideal for nutrition content, cooking demonstrations, and branded lifestyle shoots.
Sound matters. The studio is quiet, with minimal external noise, making it suitable for video, dialogue, and audio recording. Over the years, the space has hosted commercial shoots, brand campaigns, music videos, and long-form productions, all handled with the understanding that comes from someone who’s been on both sides of the camera.
Whether you’re booking a short fitness shoot, a full production day, or something in between, this is a space built to support the work — without distractions.
A studio designed by experience.
For people who care about the final result.
Book a Shoot
End-to-end content creation in a private, production-ready fitness studio.
You’ve found the perfect private gym to shoot in — but what if you don’t have a production team, or simply want professional photos or video without managing the details?
That’s exactly what Book a Shoot is for.
This is a fully guided, in-house production experience, designed for individuals, brands, and creators who want premium content — without sourcing crew, equipment, or locations. From concept to final delivery, everything is handled for you so all you need to do is show up ready to work.
With Rob’s background in film, photography, and on-camera performance — paired with over 20 years in the fitness industry — you’re guided through every step of the process. Whether you’re comfortable on camera or completely new to being filmed, you’ll be coached on movement, positioning, pacing, and presence to ensure the final result looks natural, confident, and professional.
Shoots can include:
Fitness and training content
Editorial-style photoshoots
Vertical video for social media
Brand and product content
Kitchen and nutrition shoots
Lifestyle and behind-the-scenes footage
The studio offers multiple visual backdrops, professional lighting, and production-grade equipment — with optional full editing, retouching, and formatting for your intended platform.
Whether you’re:
A fitness professional updating your brand visuals
A creator or influencer building high-quality content
A brand needing polished campaign assets
Or simply documenting your own fitness journey
Each shoot is custom-built around your goals, timeline, and experience level.
For projects that require a larger footprint, additional crew, or off-site filming, production services can also be extended beyond the studio.
This isn’t about rushed content or generic templates.
It’s about creating intentional, premium work that reflects the effort you put in.
No production experience required.
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!